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COMMERCIAL REAL ESTATE CRM

Capture every inquiry. Keep every relationship.

Score and follow up on listing-tied leads in Leads Center, then manage long-term relationships in Contact Center—tags, notes, calls, and outreach from one CRE CRM in Antela’s AI operating system.

Try with One Listing
INQUIRYAI SCOREFOLLOW-UPCONTACT CENTERRELATIONSHIP

From first listing interest to lasting buyer, tenant, and broker relationships.

THE CRM LIFECYCLE

One listing. Leads and contacts connected.

Antela keeps recent listing interest in Leads Center and lasting relationships in Contact Center—so nothing falls into a spreadsheet silo.

CAPTUREPRIORITIZEFOLLOW UPCONTACT CENTER
  1. CAPTURE

    01

    Listing-Tied Leads

    Bring views, saves, and inquiries into one pipeline tied to the property that generated them.

    See every lead in listing context.

  2. PRIORITIZE

    02

    AI Intent Scoring

    Rank hot, active, and passive opportunities so the desk spends time where intent is highest.

    Work the hottest opportunities first.

  3. FOLLOW UP

    03

    Outreach That Closes Gaps

    Update status, send templates or AI-assisted copy, and keep a clear record of who was contacted.

    Consistent follow-up without spreadsheets.

  4. CONTACT CENTER

    04

    Long-Term Relationships

    After recent lead activity, contacts live in Contact Center for tags, notes, calls, import/export, and ongoing outreach.

    • Tags
    • Notes
    • Call logs
    • Import / export
    • Email

    Relationships that outlast a single listing.

  1. CAPTURE

    01

    Listing-Tied Leads

    Bring views, saves, and inquiries into one pipeline tied to the property that generated them.

    See every lead in listing context.

  2. PRIORITIZE

    02

    AI Intent Scoring

    Rank hot, active, and passive opportunities so the desk spends time where intent is highest.

    Work the hottest opportunities first.

  3. FOLLOW UP

    03

    Outreach That Closes Gaps

    Update status, send templates or AI-assisted copy, and keep a clear record of who was contacted.

    Consistent follow-up without spreadsheets.

  4. CONTACT CENTER

    04

    Long-Term Relationships

    After recent lead activity, contacts live in Contact Center for tags, notes, calls, import/export, and ongoing outreach.

    • Tags
    • Notes
    • Call logs
    • Import / export
    • Email

    Relationships that outlast a single listing.

CAPTURE

Every inquiry stays tied to the listing.

Filter by property or scan the full pipeline—name, email, engagement type, status, last contacted, and AI score in one view.

Listing-centric pipeline

Views, saves, and inquiries stay connected to the asset so brokers never chase orphan contacts.

Context before you reach out.

Team-visible history

See how each contact engaged and when they were last contacted—so desks stay aligned.

No more “who owns this lead?”

Listing activity and pipeline insights in Antela

Listing-tied interest and pipeline context

One unified view of listing interest.

Stop exporting inquiries into spreadsheets that lose the property context.

PRIORITIZE

AI ranks intent so you don’t guess.

Scores from 20–100 with hot, active, and passive bands. Sort by score or recency so high-intent opportunities surface first.

HOTACTIVEPASSIVE
  • INTENT SCORE
  • ENGAGEMENT TYPE
  • RECENCY
  • STATUS
  • LAST CONTACTED

Spend time on deals—not low-intent traffic.

AI scoring is grounded in listing activity, not a generic contact database.

FOLLOW UP

Move deals forward from the same workspace.

Update status, select multiple leads, and send email with templates or your own copy—AI can draft or refine property-specific messages.

STATUS

Pipeline you control

New, Contacted, Interested, and more—keep every relationship clear across the team.

Aligned desks. Fewer dropped threads.

OUTREACH

AI-assisted messages

Property-aware drafts and edits that match your tone and the deal context.

Faster follow-up that still sounds like you.

Follow up from the listing outward.

SELECTDRAFTREVIEWSENDUPDATE STATUS

Leads don’t disappear. They become relationships.

Recent listing activity lives in Leads Center. After about 30 days, contacts move to Contact Center for long-term relationship management—without losing the history that got you there.

  1. LISTING INTEREST
  2. LEADS CENTER
  3. FOLLOW-UP
  4. CONTACT CENTER
  5. ONGOING RELATIONSHIP

Short-term pipeline and long-term CRM in one connected system.

Keep working the hot leads—and keep the relationships after the listing window closes.

CONTACT CENTER

Your CRE relationship workspace.

Manage investors, tenants, and brokers with types, tags, property interest, and a clear activity history—built for commercial desks, not a generic contact book.

Types & tags that match CRE

Classify contacts as Investor, Tenant, Broker, or custom types. Tag and filter by property interest so the right people surface for the next deal.

Find the right relationship fast.

Import, export, and stay organized

Bring existing CRM lists in, export when you need them, and keep records editable as relationships evolve.

Your book of business stays portable and clean.

Contact and relationship management in Antela CRM

Contact Center — long-term CRE relationships

Long-term CRM that still knows listing context.

Contact Center is where lasting relationships live after listing-tied lead activity.

STAY IN TOUCH

Log calls, notes, and outreach in one place.

Record conversations, add notes, and email contacts—individually or in bulk—so every desk sees the same relationship history.

Call & note logging

Capture what happened after every touch

Email from Contact Center

Reach one contact or a selected list

Shared history

Team-visible activity instead of private inboxes

Relationships compound when the history isn’t scattered.

Stop splitting leads and contacts across tools.

TRADITIONAL WORKFLOW

  1. Listing inquiry
  2. Copy to CRM / spreadsheet
  3. Follow up in email
  4. Lose listing context
  5. Re-enter contact later
  6. Relationship gaps

WITH ANTELA

  1. LISTING INTEREST
  2. LEADS CENTER (SCORE + FOLLOW-UP)
  3. CONTACT CENTER
  4. ONGOING RELATIONSHIP

Capture, prioritize, follow up, and keep relationships from one connected CRE CRM.

Leads and contacts stay connected to what happens next.

  1. LISTING
  2. MARKETING
  3. INQUIRIES
  4. LEADS CENTER
  5. CONTACT CENTER
  6. DEAL
  • STATUS
  • AI SCORE
  • TAGS
  • NOTES
  • CALLS

Keep the property, inquiries, outreach, and lasting relationships connected instead of managing pipeline and contacts in isolation.

More than a generic CRM contact database.

TRADITIONAL STACK

  • Generic CRM contacts
  • Spreadsheet chase
  • Disconnected inquiry lists
  • Lost listing context

ANTELA

  • Listing-tied lead capture
  • AI intent scoring
  • Property-aware outreach
  • Pipeline status by listing
  • Contact Center handoff
  • CRE contact types and tags
  • Call and note history
  • Import / export for your book

Generic CRMs start with contacts and hope listing context catches up.

Antela starts with the listing—then keeps leads and contacts on that journey through the deal.

CUSTOMER PROOF

Teams that keep relationships connected

2–3 Days → Minutes

“Our traditional workflow involves manual form submissions and a standard two-to-three-day turnaround to get a marketing draft back. Antela.ai completely redefines this process by pulling property data straight from our CRM to instantly generate a suite of beautifully branded marketing materials in minutes.”

— Gina F.

Reported marketing draft turnaround — not an Antela-wide metric.

Create Fast. Customize Easily.

“I'm really happy with the marketing materials Antela has created for us. The flyer looks great, and the ability to quickly make updates and incorporate our team's information makes the process incredibly easy.”

— Scott B.

CRE Broker

Explore Customer Stories →

Your next inquiry should become a lasting relationship.

Capture and score listing leads. Follow up with context. Keep contacts organized in Contact Center—all from one CRE CRM workflow.

Try with One Listing

Qualify faster. Follow up consistently.

Keep relationships after the listing window closes.

AI operating system—from intake to closed deals

Antela is the AI operating system for commercial real estate brokerages: orchestrate listing, OM, brochure, map, and marketing workflows with AI-powered document extraction and execution playbooks—ship packages faster with fewer handoffs.

Explore CRE CRM, related products, and comparisons

A commercial real estate CRM should connect inquiries to listings, marketing packages, and lasting contacts. Use these links to evaluate Leads Center, Contact Center workflows, and alternatives.

  • Listing CenterProperty records that feed lead capture and follow-up.
  • Marketing CenterCampaigns that create the inquiries your CRM nurtures.
  • Salesforce vs AntelaEnterprise CRM vs AI OS for CRE execution.
  • HubSpot vs AntelaRelationship CRM vs brokerage workflow OS.
  • Buildout alternativeLegacy CRE suites with CRM modules vs Antela.
  • AI CopilotAI follow-up grounded in listing and deal context.
  • CRE brokerage softwareCRM as part of the brokerage platform—not a silo.
  • CRE operating systemWhy pipelines need a shared operating record.

Related articles

  • Commercial Real Estate CRM Buyer's Guide
  • CRE CRM vs Salesforce vs HubSpot
  • How to Run CRE Lead Follow-Up

Browse the full cluster →

PricingBook a demoCustomer stories

Frequently asked questions

What is a commercial real estate CRM?

A commercial real estate CRM helps brokerage teams capture inquiries, manage pipelines, track relationships, and follow up—ideally tied to the listings that generated each conversation.

How is Antela’s CRE CRM different from a generic CRM?

Leads Center is built around listing activity: views, saves, and inquiries stay connected to the property, with AI intent scoring and outreach drafts that reference the deal. Contact Center keeps lasting relationships with types, tags, notes, and call history—not a generic contact database.

Does the CRM include AI lead scoring?

Yes. Antela scores intent (typically 20–100) with hot, active, and passive bands so teams prioritize high-intent opportunities first.

What is Contact Center?

Contact Center is Antela’s long-term relationship workspace. After recent listing lead activity (about 30 days), contacts move here for types, tags, property interest, call and note logging, email, and import/export.

How do Leads Center and Contact Center work together?

Leads Center focuses on recent listing-tied interest—scoring, status, and follow-up. Contact Center holds the ongoing book of business so relationships continue after a single listing window closes.

How does this CRM connect to listings and marketing?

Commercial real estate listing software and marketing software share the listing record with Leads Center, so inquiries, follow-up, and campaigns stay aligned when property facts change.

Who is this for?

Brokerages replacing spreadsheets or generic CRMs that lack CRE listing context—especially teams drowning in low-intent traffic, inconsistent follow-up, and fragmented contact lists.

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