Laura Waltz

Laura Waltz is a seasoned commercial real estate professional specializing in the acquisition, disposition, and leasing of hospitality assets throughout California. With over 20 years of operational and asset management experience in the hotel industry, Laura brings an owner’s perspective to every transaction—helping clients maximize value, mitigate risk, and execute with precision.

As the founder of Central Coast Hospitality, Laura has advised independent hotel owners across the state on improving asset performance, driving revenue, and enhancing long-term investment returns. Her practical experience in operations, combined with formal training in hospitality asset management from Cornell University, allows her to provide clients with data-driven insights and strategic recommendations that go beyond traditional brokerage.

Laura represents investors, developers, and owner-operators in hotel transactions ranging from single-asset sales to portfolio repositioning strategies. Her expertise spans market underwriting, financial analysis, contract negotiation, and deal structuring—making her a trusted advisor for both institutional and private clients.

In addition to her transactional work, Laura has played an active role in shaping local market dynamics. She was instrumental in establishing the Tourism Marketing District (TMD) in Amador County, an initiative aimed at generating sustainable tourism funding. Her leadership in organizations such as Visit Santa Cruz County (Board President) and the Santa Cruz County Hospitality and Lodging Association (CFO) reflects her deep regional knowledge and commitment to industry advancement.