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ACAMM™ RESEARCH & BENCHMARK

The State of AI Maturity in Commercial Real Estate

Antela is building an industry-wide view of how commercial real estate brokerages are adopting and operationalizing AI — across leadership, people, workflows, institutional knowledge, technology, governance, measurement, and automation.

As participation grows, ACAMM will provide brokerage leaders with an increasingly clear view of where the industry stands, what separates leaders from laggards, and where firms are investing next.

Take the ACAMM AssessmentLearn About the ACAMM Model
Decorative visualization of anonymized brokerage signals aggregating toward ACAMM Levels 1 through 5. No quantities are shown.L1ManualL2ReactiveL3OrganizedL4ConnectedL5AI-Native
Anonymized participation signals aggregating toward an industry view — a motif, not a dataset.

What is the ACAMM Research and Benchmark Initiative?

The ACAMM CRE AI Research and Benchmark Initiative is Antela's long-term program for understanding how commercial real estate brokerages operationalize AI. It is designed to measure adoption, operational maturity, transformation barriers, and leadership priorities from aggregated, anonymized assessments. Industry statistics are published only when participation supports meaningful analysis.

Research design

What ACAMM Will Benchmark

The Antela CRE AI Maturity Model™ (ACAMM™) is designed to measure not simply whether brokerages use AI, but how deeply AI has become an organizational capability.

AI Adoption

How deeply AI is being adopted across brokerage roles, teams, and business functions.

  • Producers
  • Marketing
  • Operations
  • Leadership

Operational Maturity

How brokerages progress from individual experimentation to connected, measurable AI-enabled operations.

  • Standardized workflows
  • Data reuse
  • System integration
  • Automation

Transformation Barriers

What prevents brokerages from converting AI experimentation into organizational capability.

  • Disconnected tools
  • Fragmented data
  • Adoption
  • Governance
  • Expertise
  • ROI measurement

AI Priorities

Where CRE leaders are focusing their AI investments and transformation efforts next.

  • Winning listings
  • Research
  • Marketing
  • Productivity
  • Lead engagement
  • Automation

Five-level model

Where Will the CRE Industry Fall?

ACAMM classifies organizational AI maturity across five progressive levels. As the dataset grows, we will publish how commercial real estate brokerages are distributed across these stages.

  1. 01

    ACAMM Level 1

    Manual

    Competitive position

    Falling Behind

    Work is fragmented and manual. Knowledge lives in people, inboxes, and files.

  2. 02

    ACAMM Level 2

    Reactive

    Competitive position

    Catching Up

    AI is used in pockets, but tools, skills, and approaches remain inconsistent.

  3. 03

    ACAMM Level 3

    Organized

    Competitive position

    Keeping Pace

    Key workflows are standardized and AI is becoming a repeatable capability.

  4. 04

    ACAMM Level 4

    Connected

    Competitive position

    Pulling Ahead

    Systems, data, knowledge, and AI work together across brokerage workflows.

  5. Where market leaders operate

    05

    ACAMM Level 5

    AI-Native

    Competitive position

    Market Leader

    AI is embedded in the operating model, creating brokerage-wide leverage.

  1. 01
    then

    ACAMM Level 1

    Manual

    Competitive position

    Falling Behind

    Work is fragmented and manual. Knowledge lives in people, inboxes, and files.

  2. 02
    then

    ACAMM Level 2

    Reactive

    Competitive position

    Catching Up

    AI is used in pockets, but tools, skills, and approaches remain inconsistent.

  3. 03
    then

    ACAMM Level 3

    Organized

    Competitive position

    Keeping Pace

    Key workflows are standardized and AI is becoming a repeatable capability.

  4. 04
    then

    ACAMM Level 4

    Connected

    Competitive position

    Pulling Ahead

    Systems, data, knowledge, and AI work together across brokerage workflows.

  5. 05

    Where market leaders operate

    ACAMM Level 5

    AI-Native

    Competitive position

    Market Leader

    AI is embedded in the operating model, creating brokerage-wide leverage.

Industry distribution will be published as the ACAMM dataset reaches sufficient participation for meaningful analysis.

Research agenda

What We Want to Learn About CRE + AI

These are the questions the ACAMM benchmark is designed to answer as anonymized participation grows — not findings we already claim to know.

  1. 01

    How mature is AI adoption across CRE brokerages?

    Where does the industry currently fall across ACAMM Levels 1–5?

  2. 02

    Where is AI creating the most operational value?

    Which brokerage workflows are benefiting first — research, pitches, marketing, lead engagement, operations, or other areas?

  3. 03

    What separates AI leaders from experimenters?

    Which capabilities distinguish Connected and AI-Native organizations from firms still using AI primarily as an individual productivity tool?

  4. 04

    What is holding brokerages back?

    Are the biggest constraints adoption, integration, data, governance, expertise, workflow maturity, or proving ROI?

  5. 05

    How does maturity change with brokerage size?

    Do boutique, mid-market, and larger brokerages follow different AI transformation paths?

  6. 06

    Where are CRE leaders investing next?

    Which AI capabilities and workflows are becoming the next priorities for brokerage leadership?

Benchmark the Industry. Start With Your Brokerage.

Every meaningful industry benchmark begins with understanding individual organizations. Complete the ACAMM Assessment to establish your brokerage’s current AI maturity.

  • Your ACAMM Level

    Understand where your brokerage currently sits across the five-stage maturity model.

  • Your Capability Profile

    See strengths and gaps across the core dimensions of organizational AI maturity.

  • Your Path Forward

    Identify the capabilities most important for reaching the next ACAMM level.

Find My ACAMM Level

Planned as the ACAMM dataset grows

From Maturity Score to Industry Context

As the anonymized ACAMM dataset grows, future benchmark reports will help brokerage leaders understand their maturity in the context of the broader commercial real estate industry.

  • Brokerage size
  • Role / function
  • Geography
  • Workflow
  • Adoption maturity
  • Integration maturity
  • Governance maturity
  • Measurement maturity
  • Transformation barriers
  • AI priorities

ACAMM™

STATE OF CRE
AI MATURITY

Commercial Real Estate Brokerage

Industry Benchmark Report

Antela.ai

Future industry report

The State of CRE AI Maturity

As participation grows, Antela plans to publish aggregated findings from ACAMM to help the industry understand how AI adoption is evolving across commercial real estate brokerage.

Future reports may examine:

  • Distribution across ACAMM Levels 1–5
  • Adoption by brokerage function
  • Highest-maturity workflows
  • Most common transformation barriers
  • AI investment priorities
  • Governance and integration maturity
  • Measurement and ROI maturity
Participate in the Research

Built on Real Participation, Not Assumptions

ACAMM benchmark findings will only be published when sufficient assessment participation exists to support meaningful analysis. Antela will not fabricate peer benchmarks, maturity distributions, or industry averages.

Published benchmark findings should use aggregated and anonymized assessment data and clearly describe the applicable methodology and sample where appropriate.

Where Does Your Brokerage Stand?

Establish your ACAMM maturity level today and help build a clearer picture of how commercial real estate is operationalizing AI.

Take the ACAMM AssessmentRequest an ACAMM Executive Readiness Review

Approximately 2 minutes · 10 questions · Personalized results

Frequently asked questions

What is the ACAMM CRE AI Research and Benchmark Initiative?

It is Antela's long-term research program to build an industry view of how commercial real estate brokerages operationalize AI, using the ACAMM methodology. Brokerages participate by completing the ACAMM Assessment.

Does ACAMM publish industry benchmark statistics?

ACAMM publishes industry statistics only when assessment participation is sufficient for meaningful analysis. Findings will use aggregated, anonymized results. The site does not display fabricated industry percentages, averages, rankings, or peer comparisons.

How can a brokerage participate in the ACAMM benchmark?

Complete the free ACAMM Assessment. You receive a personalized ACAMM Level and capability profile. Anonymized responses can contribute to future industry findings when the dataset supports meaningful analysis.

What are the five ACAMM levels?

The five ACAMM levels are Manual, Reactive, Organized, Connected, and AI-Native. They describe increasing organizational capability, from fragmented manual work to AI embedded in the brokerage operating model. Humans remain responsible for judgment, relationships, and accountability at every level.

Is ACAMM a certification?

No. ACAMM results, competitive positions such as Keeping Pace or Market Leader, and the Executive Readiness Review are directional interpretations of organizational capability. They are not an independent, government, or third-party certification.

ACAMM™ — Antela CRE AI Maturity Model™

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